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TEI of Athens eJournals

G.N.T.O. (Greek National Tourism Organization) Communication Strategy in Advertising Campaigns 1991-2006

George Stafylakis, Panagiota Dionyssopoulou

Abstract


The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed well through words. At first, this paper introduces advertising as a mean of communication used to present or promote ideas, goods, and services and how it exploits the special function of image. In addition, this paper examines the analysis of the advertising messages promoted through the advertising campaigns of the Greek National Tourism Organization from 1991 until 2005

Keywords


Advertising messages, image, animation, advertising campaigns

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