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TEI of Athens eJournals

Strategic Alignment of ERP, CRM and E-business: A Value Creation

Catherine Marinagi, Christos Akrivos

Abstract


The role of strategic business alignment with information management in achieving business performance is discussed in this paper. The main hypothesis is that the degree of business strategy alignment affects enterprise information management and time-related operating performance, and through these two intermediate constructs, improves business performance. The alignment between overall business objectives and technology-related decisions is a prerequisite for a business to survive in the today’s global e-competition and the digital era. The strategic point of alignment is the value creation that enables a company to develop a strong competitive advantage and thus not only to survive but also to become a leader in the market

Keywords


ERP, CRM, E-business, Business strategy, Value creation

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The application for presenting electronic journals TEI developed within subproject 2 "electronic publishing service" the Act "Development Services Digital Library of TEI" and financed by the operational program "Digital Convergence", NSRF 2007-2013.