Tourism Destinations as Playgrounds for the Post-modern Tourist- child: A Semiotic Analysis of a Mykonos-webpage

Περίληψη

The current paper aims to provide support for the notion of several tourism researchers, regarding the post-modern tourist resembling a child, through a semiotic analysis of a webpage promoting the Creek island of Mykonos. The analysis identifies five themes, each one of them treating the tourist as a child in a different situation and satisfying different needs of him/her. Finally using examples form the literature about the child and play, the article pinpoints the similarities between playgrounds and tourism destinations, as well as how these similarities are represented in tourism promotion.